Shazam adds automatic music and TV show recognition to its iPhone app


“The only thing that’s easier than pressing one button is pressing no button at all,” said Shazam’s Chief Product Officer Daniel Danker during an interview this week. That’s why the popular music tagging service added auto-recognition to its iPhone (S AAPL) app Thursday. The new feature allows users to keep Shazam running in the background and have it automatically recognize any song that’s playing on the radio or any show they’re watching on TV, even when they are interacting with another app or when the phone is locked.

Shazam first introduced this kind of automatic music recognition to its iPad app in May, and Danker told me that this was a great test case. “The iPad was a good place to learn,” he said. One of the lessons was that auto-tagging is a great enhancement of how many people already use the app. Shazam has seen a whole lot of…

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