Camera360, One Of China’s Most Popular Photo Apps, Now Focusing On International Growth


Build by Pingguo, a startup based in Chinese tech hub Chengdu, Camera360 is already one of the world’s most successful photo editing apps with over 180 million users in more than 200 countries who take about 80 million photos each day. But it has faces strong competition from other photo editing apps like Camera+ and Afterlight, all of which are aimed at users who want more advanced editing features than filters.

So Camera360 is now focusing on its target growth markets, which co-founder and marketing director Gary Gu tells me include India and countries in Southeast Asia, particularly Indonesia, Thailand and the Philippines.

Gu says that Camera360 is sometimes referred to as the “Instagram of China” but there are key differences between the two apps. For one thing, Camera360’s focus is on photo taking and editing, not sharing, a space the startup has no plans to enter. Instead, its…

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