Twitter: Where Identity Is Everything

What Is An Insight? by Samit Malkani

I don’t believe any other (non-professional) social networking platform lays as much emphasis on a user’s profile as does Twitter.

Think about it.

The average Twitter user has spent at least a few minutes deciding what to write in their bio. And the (hyper)active Twitter user changes their bio frequently to reflect a change in status, a new opinion, new news or just their latest favourite quote.

Apart from the content, of course, is the way it’s written. People go to great lengths to be witty, or to understate the coolness of who they are or what they do.

And, of course, there’s the whole Verified Account thing.

Personally, I’ve spent a decent amount of time crafting and re-crafting my bio, more times than I can count.

Typically, my bio tells followers — and prospective followers — a bunch of things:

  • It acts as a quick professional introduction. (Digital Creative Director).
  • It’ll tell people…

View original post 519 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s