A website called BevShots captures photographs of alcohol taken through the lens of a microscope.
The rainbow-like patterns it produces are then converted into metallic prints, bar accessories and even clothing, meaning you can (almost literally) say you’re wearing what you drink.
The idea dates back to the early ’90s. Michael Davis, a research scientist at Florida State University, was looking for new ways to fund his lab. He’d compiled hundreds of photographs of DNA, biochemicals and vitamins from working for more than 20 years as a researcher, and figured they had the potential for commercial art.
BevShots creates the photographs by crystallizing the drinks. For the full effect to take place, Hutt says, the alcohol — or soda — needs to be frozen, then shot under a polarized light microscope. The colors appear after light shines through the crystal, creating a basic rainbow affect.