Apple will kick off this weekend by launching iBeacons functionality in all of its 254 domestic U.S. stores, according to a new report by the AP. The location-based tech will work with the official iOS Apple Store app, and will allow Apple to do things like provide you with notifications of when your order has been assembled in the in-store stock room, to noticing that you’re in the iPhone section and offering you a notice about upgrading from your current device.
iBeacon transmitters use Bluetooth 4.0 tech, and can be dialed in to a range of different distance sensitivities, which means that it can work on a hyper local basis, sending specific information only when you’re in the area for demos and workshops, for instance, or next to a particular product display. At the same time, it can provide general alerts to anyone who enters a store’s doors.
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