Shopify’s Popify Retail Store Brings Independent Vendors Greater Visibility

Gadgets Extremes

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Ottawa-based Shopify, which now has a growing office in Toronto thanks in large part to the company’s recent acquisition of Jet Cooper and Rocketr, is running a pop-up retail experience in Toronto’s Kensington Market over the next few days as part of a project called ‘Popify.’ It’s something the company has done once before in Ottawa, but this time there’s less emphasis on having retailers physically present, and more focus on how to bring bricks and clicks together for better customer acquisition.

The Popify store, which I had a chance to check out before their public opening at an event last night, features a number of stores contained within a relatively tight shop in an area of Toronto known for its trendy independent stores and restaurants. Within the single storefront are housed 12 individual stores, from Shopify customers Areaware, Au Lit Fine Linens, Best Made, Biko, Joulies, DODOcase, Grain Audio…

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