Earlier this month, The News Lens, an independent media startup in Taiwan, announced that it had received angel funding from Marcus Brauchli, whose resume includes top editing positions at the Washington Post and the Wall Street Journal, and Sasa Vucinic, who helped launch the non-profit Media Development Investment Fund (MDIF). In addition to their investment, Brauchli and Vucinic are also working closely with The News Lens as advisors.
The involvement of these two journalism veterans is a sign of how quickly The News Lens, which launched just five months ago, has gained traction as a trusted source for information in Taiwan’s crowded media landscape. The site’s growth strategy, which balances idealism with a solid business plan, offers a look at how independent news organizations can leverage multiple channels and organic marketing to build readership without sacrificing the quality of their content.
Though the amount of funding was undisclosed, Joey…
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