“Big Data” to Power Holiday Shopping Elves

With so much information available on the social media, availability of real-time computing, and advances in predictive analytics, it’s not a far-fetch idea for retailers to assume the role of digital elves. Imagine if retailers can scan through the sea of data and find out what your friends and relatives want and present you with a very personalize gift suggestion list? As a shopper, it would make your shopping more enjoyable and less of a chore. As retailers, it would be great opportunity to increase sales while developing stronger relationship with customers.

via “Big Data” to Power Holiday Shopping Elves.


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