European Trademark Office Says Pinterest Doesn’t Own ‘Pinterest’ – Social News Startup Premium Interest Does


Pinterest raised a $225 million round in October 2013 to help fuel its international expansion, but a recent ruling in Europe could prove to be a hiccup in that strategy. The U.S.-based social networking site has lost a challenge it made to claim the Pinterest trademark in the region, with a European trademark court ruling in favor of the current owner, a London-based social news aggregation startup called Premium Interest and its founder Alex Hearn.

It means that if Pinterest wants to continue to do business in Europe, “Pinterest will have to change their name if they don’t get a licence from him,” according to Adam Morallee, a partner at law firm Mishcon de Reya, which represented Hearn and his company. Hearn also owns similar rights on the Pinterest trademark in other markets such as Australia.

A spokesperson for Pinterest says the company will be fighting the case. “We plan to appeal…

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