Why Jeff Bezos and the Washington Post would be smart to cut a deal with Ezra Klein

Gigaom

The past couple of weeks have brought whispers of upheaval at the struggling Washington Post, with reports that Ezra Klein — the 29-year-old behind the paper’s popular WonkBlog — could leave the paper and either start his own standalone site or join an existing media outlet. It’s just the latest sign of a shift in the balance of power in media, one that has seen other journalistic brands like Nate Silver cutting their own deals, or even starting their own properties, as Jessica Lessin of the Wall Street Journalhas done with The Information.

It could be that the Post has no choice but to let Klein go, now that he has reached the point where he is ready to ditch the newspaper to run his own operation somewhere else — in other words, there may be no deal that the paper could offer him that would convince him…

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