With Its New Steel Smartwatch, Pebble Gets Classy

Tech

Startup Pebble has sold 300,000 units of its $150 smartwatch. Which, given that smartwatches remain a bleeding-edge product category, qualifies as a hit.

At CES in Las Vegas, the company is unveiling its first new watch since the original model which began as a Kickstarter phenom. It’s called Pebble Steel, and much remains unchanged, including the power-efficient monochrome E Ink screen, pushbutton controls, water-resistant case, ability to work with iPhones and Android phones, and run apps from Pebble and other companies.

But as the name “Pebble Steel” indicates, the new model has a new case made out of stainless steel. Even though the screen remains the same size, the watch itself is considerably sleeker than the first model, which is made of plastic and unapologetically chunky. Eric Migicovsky, Pebble’s CEO, told me that it’s designed to appeal to folks who want a dressier watch.

Two models will be…

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