Biz Stone’s new app Jelly uses photos to answer questions


Twitter(s twtr) co-founder and serial CEO Biz Stone has finally taken his latest project, Jelly, out of stealth, announcing its presence today. So what’s the new cutting edge that he’s chasing after? Image search…kind of.

Jelly, which Stone has worked on alongside former Twitter colleague Ben Finkel in some capacity since 2012, is a mobile-first app available for download for iPhone(s aapl) and Android(s goog) built on top of existing social networks like Facebook(s fb) and, of course, Twitter (s twtr). When a user sees something they do not recognize, or have a question about what’s around them, he or she can snap a photo and upload it to Jelly along with that inquiry. According to an email from Stone, “Jelly is a new way to search with pictures and people from your social networks. It’s also people helping each other—something that’s both meaningful and fun.”

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