When tweets become ads, or how Twitter continues to blur the line between speech and publishing


In the grand scheme of things, it was just a tweet, much like any other — except, of course, that it came from New York Times movie reviewer A.O. Scott. That was apparently enough for CBS Films to make it the centerpiece of a full-page ad for “Inside Llewyn Davis.” Was this a new experiment in native advertising from the cash-strapped Times? Not really. Instead, it was just another example of how Twitter (s twtr) continues to blur the lines between speech and publishing.

When Scott responded to the ad on Twitter, he seemed somewhat bemused by the whole thing: although he has undoubtedly grown used to having his review comments become “blurbs” in such ads in the past, he said that watching his offhand tweet get turned into ad fodder was a bit perplexing.

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