Uber Is Popular In Nigeria? Why Today’s Mobile Apps Are Ranking Highly In Markets They Don’t Serve

TechCrunch

On-demand ridesharing, taxi and black car services from companies like Lyft and Uber have been quickly growing their reach within new cities and countries worldwide, but they’re not yet globally available. That’s why seeing their mobile apps ranked highly in countries like Nigeria, Kazakhstan, Estonia and Mongolia seems so odd. Is this another example of growth hacking, a bug, or something else entirely?

This question was raised yesterday by private company M&A database CB Insights on its blog. While analyzing data for the various transportation services, the firm spotted this strange finding. Notes the blog post, “many of the largest players in the market are ranked (sometimes highly) even in countries where they don’t have a presence in. For example, Uber is ranked 9 in the Travel genre in Nigeria…Similarly, Lyft is ranked 94 in Barbados, while it’s website seems to suggest that they are a U.S.-only business.”

ridesharingappsThe company…

View original post 769 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s