Mophie Team Explains Why It’s Expanding From Power To Storage


Mophie said earlier this week that it’s expanding beyond its popular smartphone battery products with the upcoming launch of the Mophie Space Pack. Shortly after the announcement, I stopped by the Mophie booth at the Consumer Electronics Show to get a demo of the new product.

The company’s PR manager Kevin Malinowski told that from Mophie’s perspective, the company has “almost perfected” its battery products, so the team was looking for “the next pain point,” and it settled on storage.

People often feel like they don’t have enough storage space on their phone, he said, so they have to start deleting things to make room. Malinowski added that solutions like cloud storage may have their place, but they fall short in some respects — for example, you could store files in the cloud and want to access them while on a flight, but then find that you can’t get to…

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