Mophie Team Explains Why It’s Expanding From Power To Storage

TechCrunch

Mophie said earlier this week that it’s expanding beyond its popular smartphone battery products with the upcoming launch of the Mophie Space Pack. Shortly after the announcement, I stopped by the Mophie booth at the Consumer Electronics Show to get a demo of the new product.

The company’s PR manager Kevin Malinowski told that from Mophie’s perspective, the company has “almost perfected” its battery products, so the team was looking for “the next pain point,” and it settled on storage.

People often feel like they don’t have enough storage space on their phone, he said, so they have to start deleting things to make room. Malinowski added that solutions like cloud storage may have their place, but they fall short in some respects — for example, you could store files in the cloud and want to access them while on a flight, but then find that you can’t get to…

View original post 379 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s