Don’t Be Evil?

The Limits of Human Imagination

It’s one of the best—and best known—corporate mottos of the technology age. Google’s three-word mantra positioned it as something different from the corporate behemoths it disrupted as a scrappy startup. It was also an implicit promise, that as a company it was on the side of the customers it served.

Except, that was years ago, and Google is now one of the biggest of those corporate behemoths. Many of its products may still be loved (just witness the Android/iOS flamewars) but the company itself? The reaction to its recent acquisition of Nest shows that beyond a sense of confusion as to what Google was paying all that much money for, Google itself just isn’t trusted all that much.

Nest is an odd little company in and of itself: founded by Tony Fadell, one of the creators of Apple’s iPod, it looks to bring the same design ethos to neglected home…

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