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Personalisation and socialisation and no waste are the keywords for the developing market of technology during 2014.

Since the century with the 2 in the front started, the majority of the population had the desire to be on their own. We put the stamp “Individualisation” on this period. The last few years we’ve seen signs, which refer to being social. We don’t want to be on our own anymore, but we want to be surrounded by friend. Look for example at the campaign of “Share a Coke with..” from Coca Cola, which was super popular. We are also busy with creating togetherness by designing our own horizontal economy. For example Airbnb was one of the first companies, which opens the door to an economy, which is completely owned by the consumer. The consumer can rent his own apartment, and at the same time he can hire a house, located at…

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