The Wall Street Journal reported that in December, Amazon received a patent for “anticipatory shipping,” a system whereby the company forecasts your next order and sends it to a warehouse near you before you actually hit that purchase button. The idea is that the goods will get to you sooner when you do formally place your order.
While the retail company has simply gained a patent — there is no guarantee that Amazon will actually use it — the idea that Amazon knows us well enough to accurately guess what we’ll buy next doesn’t seem that outlandish.
Amazon, after all, has a wealth of data on customers and their buying habits. In choosing what to ship…
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