Europe’s iBeacon Pioneers Sensorberg Raises $1 Million To Improve Retail Customer Experience


Hardware startup Sensorberg just raised $1 million (€750,000) from Berlin Technologie Holding and undisclosed angel investors. Part of the Microsoft Ventures Accelerator in Berlin, Sensorberg is one of the most promising iBeacon startups in Europe. As a reminder, iBeacon is an indoor positioning system developed by Apple to trigger and send relevant information to your smartphone when you are walking inside a shop.

As a retailer, you first have to buy a few Sensorberg Beacon sensors and place them in your store — for $120 (€89), you get 3 sensors. Then, you’ll be able to take advantage of the SDK and dashboard to implement campaigns or location features for your app.

Estimote is a serious competitor in this space. It has been chosen for Best Hardware Startup at TechCrunch Disrupt SF 2013 and recently raised a $3.1 million seed round.

Beacons work on Bluetooth Low Energy to detect when…

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