Talk about a minimum viable product. The co-founders of Fuzmo, a site that just lets you share pictures of cute pets with other enthusiasts, originally started out as a simple Instagram account, Insta_Animal.
But they clearly hit on a winner. In the last year they grew the account to 1.5 million followers, and from this have spun out seven other ‘cute pet’ accounts with a combined following of 2.5 million.
From this marketing base they created Fuzmo as a platform where people can share their own pet pictures.
They are now crowdfunding the development of a mobile app (going after £40,000 pin Seedrs) to build on that traction and spin out more products and features around a pets photo sharing app. Oh yes. So far they’ve raised over 16 per cent of their total.
If it works, it’ll make an interesting case study in how to…
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