European startup Fitbay, another business taking aim at the thorny problem of virtually trying on clothes to grease the wheels of sartorial ecommerce, has attracted a $400,000 early stage investment from Jesper Buch (founder of Just-Eat) and Nordic VC firm Creandum. Fitbay is based in Copenhagen, Denmark, and launched a closed beta late last year.
The round is Fitbay’s first external funding — the startup was bootstrapping for the seven months since being founded, back in May 2013 — and CEO Christian Wylonis describes it as an angel round. He tells TechCrunch the new funding will be used to carry the business through its closed beta phase (which is likely to continue for another six to eight weeks).
“It will primarily be financing product development — both the core team and a 2-3 additional hires. This includes both our web and mobile product. We are expecting our iOS app to…
View original post 734 more words