Lenovo’s Motorola Mobility Buy Is Partly About The Chance To Own The Enterprise Mobile Market

TechCrunch

Lenovo’s ThinkPad is the brand of choice when it comes to enterprise notebooks – Dell has a strong footing still, to be sure, but Lenovo dominated the PC market in 2013, followed by HP and then Dell. The acquisition of Motorola Mobility today gives them a chance to parlay that success in the traditional computing world into the booming enterprise hotspot of mobile tech.

In an interview with the Wall Street Journal, Lenovo Chief Executive Yang Yuanqing and CFO Wong Wai Ming explained that the purpose behind the purchase was to help Lenovo enter the U.S. smartphone market and make the company a worldwide player in the smartphone market. But we’ve also learned that Lenovo has been conducting research about what customers might be looking for in a ThinkPad-style smartphone, particularly at this year’s Consumer Electronics Show.

Lenovo asking prospective buyers what they might expect in a ThinkPad phone…

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