Zuck Is Finally Ready To Fight Snapchat


In the first earnings call since Evan Spiegel rejected Zuck’s $3 billion offer to buy Snapchat, the Facebook CEO sent a very clear signal to competitors.

“Our vision is to create a set of products that let our users share with any audience they want,” said Zuck. “Not everyone wants to share with all of their friends at once. A lot of the new growth we see is from giving people power to share with different, separate groups of people.”

Three products, in particular, help Facebook fight off Snapchat: Messenger, Instagram, and Groups.

Zuckerberg announced that Facebook Messenger, which was revamped in November to be much faster, has grown by 70 percent in the past three months. Meanwhile, Facebook Groups have grown to 500 million users, with Zuck calling them a “core product.”

And then there’s Instagram, Facebook’s golden ticket. The photo-sharing service introduced Instagram Direct in December to…

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