Yahoo to Donna Users: We’re Dispensing With Your Indispensable App

Tech

Incredible Labs — the company behind smart-calendar app Donna — is being acquired by Yahoo. The app is being shut down, and most of the folks who worked on it will join the Yahoo Mail team.

The farewell post on the Donna blog, by Incredible’s Kevin Cheng, follows the standard five-act kabuki of startup acquisition announcements I’ve written about before:

1. Announcement of thrilling acquisition
2. Reiteration of startup’s wildly ambitious founding notion
3, Explanation that either Google or Facebook (or, in this case, Yahoo) is the best place to change the world
4. Acknowledgement (or sometimes non-acknowledgement) that the startup’s product is being discontinued or is going into limbo
5. Expression of heartfelt gratitude to various supporters, usually including the consumers who are losing something they liked

The acquisition isn’t surprising — these days, Yahoo is snapping up interesting little companies with talented crews at a rapid…

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