Can Susan Wojcicki help YouTube creators make money?


Longtime Google leader Susan Wojcicki has left her post at Google Ads for the top spot at YouTube, Google confirmed via email today. The news follows reports of the move by Re/code and The Information, which cited unidentified sources. Wojcicki, who housed the early Google operations in her garage in Silicon Valley, may have the skills to solve one of YouTube’s biggest problems: a sustainable revenue system for creators.

Wojcicki’s strong leadership at Google Ads, and her success in that department, may grow YouTube’s prospects and profits in the long term. Butit’s hard to ignore the increasing unrest among content creators who see YouTube as an untenable ecosystem that ultimately doesn’t pay enough for the work it demands. Can Wojcicki make those creators happier, too?

While Google does its best to keep YouTube’s revenue-generating numbers hidden, particularly in how much it pays out to creators and channels (although it’s estimated that Youtube takes…

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