Amazon Prime price hike?


With Amazon missing Wall Street’s profit estimates for Q4 2013, supposedly its most profitable quarter, there is a possibility that Amazon Prime could increase by $20-$40 from its current $79 annual fee. There are questions as to whether this would kill Amazon Prime (although this is probably just link bait) and discourage current and future Primers. These are my thoughts.

As a Primer, I have enjoyed the benefits of the subscription program. It’s not just the fast 2-day shipping that can save me whether it’s during the holiday rush or buying baby supplies on the fly. I have also benefited from the Kindle Owner’s Lending Library and Prime Instant Video, the content of which were ramped up by Amazon to compete against Netflix. But forget about me, what I’d like to ask is this: what is/are the alternative/s to Amazon Prime currently in place?

If Amazon were…

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