Bloomthat, the “Uber-For-Flowers,” Pulls In $2M From SV Angel, Ashton Kutcher

TechCrunch

Bloomthat, the Y Combinator-backed startup that delivers flowers in San Francisco Bay Area in less than 90 minutes, just picked up $2 million in seed funding.

Their new backers include SV Angel, Ashton Kutcher and Guy Oseary’s A-Grade Investments, Joe Montana, Reddit co-founder Alexis Ohanian and Y Combinator partner Garry Tan, Ron Rofe, Oliver Jung and Baron Davis.

The San Francisco-based startup offers four bouquets of tulips, anemones, roses and more or two succulents to have hand-delivered in San Francisco or Silicon Valley. They range from $35 to $65, and they’re throwing in two bouquets for Valentine’s Day in two weeks.

“We’re trying to change the way people think about flowers — that they’re not obligatory,” said co-founder Matthew Schwab.

The startup, which just launched an iOS app, tries to take the friction out of delivering flowers so that customers won’t just think of them solely for birthdays…

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