Between, A Couples App, Pairs Up With Japanese Mobile Giant DeNA


Korean startup VCNC has received a strategic investment from Japanese Internet giant DeNA to turn its couples app Between into an open platform for third-party developers. The amount of the deal was not disclosed. DeNA (pronounced D-N-A) is one of Japan’s top mobile Internet companies. Its core business is Mobage, a social games platform, but it also offers e-commerce and other online services.

VCNC, which launched in November 2011, has raised a total of $4 million in funding so far from investors including Softbank Ventures.

Between, which has been downloaded 5 million times so far, is among a host of apps for besotted lovebirds who aren’t content with just exchanging texts or emails. Other couples apps include the aptly named Couple, Avocado, Twosome, SimplyUs, Duet, and TheIceBreak.

VCNC co-founder Edward Lee said in an email that Between’s competitive strategy has focused on…

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