Mozilla Will Sell Ads In Firefox To Create A New Revenue Stream


Open-source browser Firefox announced in a blog post that it is considering selling ads for its new tab page. Publishers will be able to purchase sponsored tiles that will appear alongside normal tiles, with a clear promoted label.

At first, Mozilla just wants to pre-populate the new tab page. When you are using Firefox for the first time, the current new tab page, is mostly empty, with just a link to the Firefox website. Similarly to other speed dial features in other browsers, Firefox uses your browsing history to put your most visited websites on the new tab page. But if your history is empty, the new tab page is empty as well.

That’s why the non-profit foundation plans to put the most popular websites in your area by default. In addition to that, some spots will be used for promoted tiles.

It might just a first try to see…

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