BlackBerry Turns To Amazon To Fix BlackBerry’s App Problem

TechCrunch

BlackBerry has partnered with Amazon in a deal that will bring Amazon’s Android Appstore to BlackBerry devices. Why? As BlackBerry’s CEO John Chen tells the WSJ, he simply doesn’t have time, energy and money to build a proper app ecosystem, which sounds about right. The Amazon Appstore will be available alongside the BlackBerry 10.3 platform this fall.

The announcement of this deal comes a day before BlackBerry announces its quarterly financial reports and on the day that Amazon is to announce its first smartphone.

BlackBerry has long been criticized for its lackluster app ecosystem. Despite noble efforts from BlackBerry developer evangelists, the company has so far failed to build a robust and competitive app offering. Shortly after launching its BlackBerry 10 platform, the company allowed Android apps to be ported to the system. Yet even that desperate move did not result in a windfall of top-tier applications.

Since launching…

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