Yandex’s New Local Search App, Yandex.City, Goes Where No Yelp Has Gone Before

TechCrunch

Yandex, Russia’s answer to Google, continues apace with its strategy to launch more products that stretch it beyond basic search. Today, it is tackling the business of local search with Yandex.City, an iOS, Android and web app that aggregates user reviews on restaurants, bars, shops, auto mechanics and more and then plots out the results on a map based on what you are looking for — it’s like Yelp, if Yelp existed in Russia (it doesn’t).

Indeed, what Yandex is hoping for here is to tap into a gap in the market with a rapidly growing middle class based around cities, equipped with smartphones, and with money to spend. Yelp does not have a service in Russia. Foursquare’s presence in the country is limited compared to what it offers in the U.S. Google simply has a smaller volume of responses. And local competitors like Tulp.ru are still small. Yandex says…

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