The four-man Cambridge, UK-based team behind a new product called Regard, certainly believe so. They’ve set out to build a new kind of analytics platform which, instead of taking a Pokemon style approach to user data and ‘catching it all’, starts with the premise that being transparent with users about the data you want to collect — and only collecting specific info required to help improve your product — ends up with a better result for everyone.
Avoiding catch-all, clandestine data harvesting means happier, potentially more engaged users, because they remain in control of their data — and can even delete it if they choose — and therefore won’t have fears for their privacy. Or that’s the Regard premise of informed consent.
It also, they argue, means happier developers — being as they gain useful product-specific…
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