Good.co Wants To Put Employees In Good Company

TechCrunch

Whether or not we like to admit it, our relationships with our colleagues are among the most significant in our lives. Dealing with their quirks (endearing or otherwise) can take up as much time as actually working. A startup called Good.co wants to make it easier for co-workers to get along by taking research from organizational psychology and distilling it into a series of easy-to-understand personality quizzes.

The company, which has raised $3 million in funding so far and took part in TechStars Cloud program last year, has been around since January 2012, but recently launched its first mobile app for iOS, which features new quizzes once every couple of weeks. It is now working on a monetization strategy that revolves around subscription-based tools for businesses and companies.

“Americans are disengaged at work and there is a massive human cost and economic cost associated with it,” says Good.co co-founder…

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